LA FOURCHETTE : V.I.E JUNIOR BRAND MANAGER (H/F)

Offre postée le 08/04/2021

Volontariat International en Entreprise (V.I.E) - Geneve, Suisse

Missions

TheFork, a TripAdvisor® Company is the leading online restaurants reservation platform in Europe, Australia and Latin America, with a network of around 80, 000 restaurants worldwide, 28 million app downloads and present in 22 countries around the globe.

TheFork connects restaurants and diners.

Through TheFork (website and application) , as well as through Tripadvisor, users can easily select a restaurant according to preference criteria (such as the localization, type of cuisine, restaurant type and average price) , consult user reviews, check real-time availability and instantly book online.

TheFork team aims to inspire and enable people to confidently discover, experience and share food. We operate under a shared set of values that define how we do business and how we interact with our colleagues, our partners, our customers and our food community. We strongly believe that building a diverse workforce of people from all walks of life helps us have a richer, more vibrant, more successful workplace.
We are looking for an experienced and passionate Junior Brand Manager (V.I.E) to join our expanding team in Geneva. You will be in charge of making TheFork the most desirable brand to support our business objectives. You will ensure a consistent brand experience across all customer touch points.

What you will do :

You will be responsible in Switzerland on B2C & B2B sides :
  • Local implementation of brand guidelines
  • Local storytelling definition and activation
LOCAL BRAND STRATEGY MANAGEMENT
Responsible for defining the brand strategy for Switzerland to match the different goals (launch of the brand in German swiss speaking region, improve global brand awareness, support product launch, etc…) and in line with global brand strategy
Support the Head of marketing in the selection of the relevant media planning (display, radio, TV, partnerships) , KPIs monitoring and measure media impact with the help of central team
Chose the relevant external events (food, tech and other places of influence) , where TheFork has to be present and define the appropriate calendar
Identify and establish the relevant brand partnerships

LOCAL B2C & B2B COMMUNICATION CONTENT

Defines key communication messages, key themes of the yearly marketing plan (« marronniers ») and their orchestration during the year – in collaboration with CRM, restaurant offer, Head of marketing
Responsible for defining and producing all marketing-related content (written and visual) to « package » the offer, within brand guidelines
Responsible for defining and producing all brand-related content for local external communication supports in collaboration with relevant local and international teams
Responsible for written content in all touchpoints (press releases, blog articles, banners, social media post & stories, press tool kit, presentations, sales kit, etc…)

PUBLIC RELATIONS, LOCAL COMMUNITY AND SOCIAL MEDIA ACTIVATION
Defines PR strategy and calendar (B2B and B2C) and pilot the PR agency
Defines and roll out local community/ influencers plan and social media strategy in line with brand strategy and guidelines
In charge of day-to-day community and influencers activation
Operates day-to-day management of social media
Audits TheFork presence in all social networks and make recommendations on how to optimize/ improve it
Defines and pilot the social media and PR – related KPIs

CUSTOMER SATISFACTION MANAGEMENT & MONITORING

Follow up brand awareness, NPS and irritants
Make recommendations to improve those KPIs

Profil recherché

Master’s Degree in Marketing studies
You’ve already had a first experience in brand management within or with a Press Agency
Excellent written communication skills, with the ability to create inspiring content (Press Release, post, stories, blog articles, presentation)
Excellent project management, organizational and planning skills
Understanding of the digital marketing, and the complementarity between ON and OFFLINE campaigns
You master social media
A wide degree of creativity
Native level of french, fluent in English, German level : B2 - C1
You love food

Caractéristiques

  • Contrat : Volontariat International en Entreprise (V.I.E) (12 mois)
  • Localisation : Geneve, Suisse
  • Niveau d'études : Bac+5 (Master)
  • Métier : Marketing

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